I have been more active in Twitter lately that I noticed that apart from the slew of Filipino actors doing their 140 characters (pun not intended), large Philippine brands are now actively tweeting as well.

Telcos Globe and Smart and power distributor MERALCO are not only answering inquiries, they are also broadcasting news and updates to their subscribers. As someone who believes in building genuine relationships between brands and consumers, I am very happy seeing these big names on the social web.

I am sure that some other blog have already blogged about this, as the Twitter accounts have been active for months, but I’d like to talk about it on a personal level. Here are some of my observations (with @talk2GLOBE) and personal experiences (with @SMARTCares and @MERALCO)

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As someone who believes in the power of genuine pleasant relationship between businesses and customers, I am amazed at the things I learn along the way regarding this very valuable concept.

“Relationship” is the operative word in Customer Relationship Management. It’s a two-way street. Which led me to believe that Customer Relationship Management go both ways. The customer has a role, too. And today I would like to discuss that with you. Let me start by telling you about an experience I had last week, when I took on the role of the customer needing some support. It gave me a different perspective on building genuine relationships.

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