As someone who believes in the power of genuine pleasant relationship between businesses and customers, I am amazed at the things I learn along the way regarding this very valuable concept.

“Relationship” is the operative word in Customer Relationship Management. It’s a two-way street. Which led me to believe that Customer Relationship Management go both ways. The customer has a role, too. And today I would like to discuss that with you. Let me start by telling you about an experience I had last week, when I took on the role of the customer needing some support. It gave me a different perspective on building genuine relationships.

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