There are two things you need to consider whether an article will be a hit to your audience – relevance and timeliness. Your content should always be relevant to your target market, meaning, it should always feed your audience’s need.

Your content should also be timely. There are just some articles, or white papers or books that can certainly be called classics or all-time favorites, which are relevant anytime and anywhere. However, in order to continually keep your audience coming back, you should always offer something new, something relevant to current events.

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Yahoo’s attempt at a social networking service, Yahoo! 360, is shutting down on July 13, 2009.

Why Yahoo! 360 Didn’t Work for Me and My Network

Being an early adopter, I signed up for Yahoo! 360 the day it opened its doors to social media junkies. I tried to use the service the best I can, but I have always felt there was something lacking, I just cannot pinpoint what it was. So my updates on my Yahoo! 360 profile were very few and far between.

I tried adding friends to my profile, but even they hardly ever updated theirs. Most of my friends on my Yahoo! Messenger list were added to my profile, but they were all Friendster, Multiply, and Facebook junkies to even notice Yahoo! 360. I guess my friends and I weren’t very impressed with 360.

I do know some people who were very successful in networking with Yahoo! 360, and I know that they’re going to miss the service. It’s not the end of the world for them, though.

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